Way Into Wild

Survival on the peak of mountain

MOMENT CAPTURED
APRIL 2019
USED ACCESSORIES
CANON EOS-1D C
USED LENSES
CANON EF 24-105mm f/4L IS USM
VISITED PLACE
MARBELLA, SPAIN

DeVito/Verdi was hired for an award winning, humorous campaign with the concept “If business were that easy, you wouldn’t need us,” using old office footage to describe the new ways Canon Business Solutions was bringing copiers and office supplies forward.

Lesser known Canon products include medical, optical and broadcast products, including ophthalmic and x-ray devices, broadcast lenses, semiconductors, digital microfilm scanners, and handy terminals.

“You have to learn the rules of the game. And then you have to play better than anyone else.”Albert Einstein

Why this exactly?

The company was originally named Seikikōgaku kenkyūsho. In 1934 it produced the Kwanon, a prototype for Japan’s first-ever 35 mm camera with a focal plane based shutter. In 1947 the company name was changed to Canon Camera shortened to Canon Inc. in 1969. The name Canon comes from Buddhist bodhisattva Guan Yin, previously transliterated as Kuanyin, Kwannon, or Kwanon in English.